It started as a go-anywhere workhorse. Seven decades later it’s a luxury brand selling £300k Range Rover ‘coupes’.
1948 Life’s a beach
The Land Rover debuts in Amsterdam in April, less than a year after Rover chief engineer Maurice Wilks sketches Jeep-based ideas on Anglesey beach, with brother Spencer, Rover’s chairman. A centre-steer prototype on a Jeep chassis with Rover mechanicals promptly follows. If these guys were still around new Defender would be finished by now.
1953 Making Britain Great again
The Solihull factory is booming, with hardy Land Rover already outselling luxury Rover saloons. Short-wheelbase (86 inches) joined by long-wheelbase (107 inches) in 1955.