The next big things Following fashion’s lead
Gilles Vidal, head of Peugeot design, on what car makers can learn from luxury brands
> DIFFERENTIATION AND brand strategy is a big thing at PSA. Thierry Metroz [at DS], Alex Malval [Citroën], Mark Adams [Vauxhall/Opel] and I meet very often and show each other our future projects, our future design trends, our future design DNA.
> IF BY mistake, or by luck mixed with mistake, an idea would look similar to someone else’s idea, we talk about how we move this to an even more Peugeot thing or an even more DS thing, or who stops what to let the other one do it.
> WHAT COUNTS more than anything is what a brand stands for, and what are its codes.